

Welcome to The Net Effect, A newsletter focused on building a modern accounting firm.
I run Celerity Accounting, a modern firm that works with growing businesses on QuickBooks Online and NetSuite. We’re trying to do things differently in the space. Along the way, I’ve learned that firm-building is equal parts people, process, and technology.
This newsletter is where I share the wins, the screw-ups, and the experiments that make it all work.
Twice a month you’ll get:
Real talk about running and scaling a firm
The tools and tech that actually matter
Hot takes on where accounting is headed
Guest posts from incredible people in our industry
I keep it simple, practical, and (hopefully) not boring.
Outside of the firm, I’m usually gaming, hiking, or chasing the next landscape photo.
Thanks for reading & see you soon!
**Tailor Hartman, CPA